Field Peterson
Communications Specialist | Digital & Social Media | Branding & Design
Science communication specialist making technical topics accessible for public audiences
Education
Colorado State University, Fort Collins, CO
Master of Science in Journalism and Media Communication
Master of Science in Journalism and Media Communication
Colorado State University, Fort Collins, CO
Bachelor of Science in Natural Resources Management | Minor in Spanish
Experience - Communications
Leading multimedia reporting
Distilling technical objectives
Accessible and effective messaging
Developing Integrated communications campaigns
Coordinating public site visits
Producing reports for legislative decision-making
Distilling and elevating leadership perspectives
Digital strategy and brand development
Social media management, analytics reporting, and strategy
Audience segment analysis
Workshop development and facilitation
Science and technical writing for broad stakeholder groups
Experience - Multimedia
Conducting interviews
Recording podcasts, leading voiceover, producing music, publishing
Conceptualizing, filming, editing and publishing long-form video projects
Leading photoshoots to convey program focus areas
Logo design and brand identity development
Website development, site map strategy, copywriting
Topic Areas
Forest Health, Wildfire Mitigation, Watershed Management, Forest Carbon, Forest Insects & Diseases, Urban & Community Forestry, Harvested Wood Products, Forest Restoration, Agriculture and Ranching, Water Quality, Harmful Algal Blooms, Ocean Acidification
Skills
Technology – Adobe Creative Suite, Google Suite, SharePoint, WordPress, WCAG Accessibility, Web SEO, Microsoft Suite
Content Strategy – Building communications plans using audience analysis and measurable objectives
Cross-Functional Collaboration – Bridging teams together using central strategy to meet shared mission
Social Marketing and Data Analysis – Driving social media engagement across platforms using performance analysis
Workshop Development – Led workshops for science communication framework for industry experts
Technical Communication – Proficient in technical messaging to promote stakeholder engagement across platforms
Community Outreach – Conducted 3+ years of on-site field work to understand community wildfire risk
Sustainability and Conservation – Dedicated to community-based programs for natural resources management
Content Strategy – Building communications plans using audience analysis and measurable objectives
Cross-Functional Collaboration – Bridging teams together using central strategy to meet shared mission
Social Marketing and Data Analysis – Driving social media engagement across platforms using performance analysis
Workshop Development – Led workshops for science communication framework for industry experts
Technical Communication – Proficient in technical messaging to promote stakeholder engagement across platforms
Community Outreach – Conducted 3+ years of on-site field work to understand community wildfire risk
Sustainability and Conservation – Dedicated to community-based programs for natural resources management
Get a taste of my approach to photography in this blind photo challenge video and composition tip video, both by fellow photographer Lei Yang (photo credit: Lei Yang).
